First platform to offer direct-to-consumer imports of luxury goods from Italy

We needed to release a full-fledged project right away (i.e., without an MVP phase) and ensure that our application was fully stable from day 1. The app’s luxury buyers had to experience a flawless service, so we had to pay maximum attention to every detail, both design and functionality.

Having a global user base meant launching the app globally. Technically speaking, this meant handling full internationalization as part of the initial launch. This was not particularly onerous, as we routinely consider internationalization in all our projects in any case.

We had to convert web users to app users. This meant that the app user experience had to entice them to use it. It was critical to ensure that the first impression would be positive and users would return to the mobile app for future purchases.

The goal was to increase the conversion rate, so we conducted extensive analysis using the right tools integrated into the app. We wanted to be able to track results and draw conclusions quickly. The goal was to improve the user journey, so future marketing strategies can be implemented using the collected data.

Teams were located all over the world (USA, Italy, Netherlands, Poland), so there were multiple time zones involved. To deal with this efficiently, we started taking on more responsibilities and making more tactical decisions about the project. Cementing client trust with every sprint, our relative independence reduced development bottlenecks and directly led to an initial successful product launch.

Thanks to the high quality of our standard internal processes, we managed to release every app version with no significant bugs or errors. As noted, quality was one of our architectural drivers due to the luxury market the app is targeting.

We started the design phase by creating user flows in close collaboration with the client. In parallel with refining all the requirements, which themselves were quite complex, we began delivering more advanced wireframes and the final UI for each specific part of the app. Constant feedback and close attention allowed for on-time acceptance, followed by the development phase.

We don’t enforce one-size-fits-all solutions. Instead, we prioritize innovation that is flexible and adaptable, tailored to meet the specific needs.

We don’t enforce one-size-fits-all solutions. Instead, we prioritize innovation that is flexible and adaptable, tailored to meet the specific needs.