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Marketing reality is intrinsically linked to modern technologies. Elixir programming language strongly contributes to the development of marketing tools and this definitely doesn’t happen for no reason. With its excellent concurrency and scalability, it enables founders and developers to pursue a number of efficient marketing-dedicated solutions that quickly become the industry’s game-changers. 

Let’s take a look at a few powerful Elixir SEO tools that now support marketers around the globe.

## Elixir programming language

Before we dig deeper into Elixir SEO tools, let’s shortly sum up what exactly makes Elixir so unique.  

- It’s a modern but already mature programming language that has existed on the market for over 10 years. 
- Elixir is constantly gaining popularity across a number of industries and IT technologies, including Blockchain, cloud computing, microservices and more.
- According to the [Stack Overflow Developer Survey 2021](https://insights.stackoverflow.com/survey/2021#section-most-loved-dreaded-and-wanted-programming-scripting-and-markup-languages), Elixir is the 4th most loved language in 2021.
- The technology is productive and ensures great scalability and concurrency.
- Elixir is provided with a number of frameworks and libraries that strongly support software development process.
- Elixir-powered apps are easy to maintain and develop.
- The language has already gathered a strong and engaged community around the world, followed by regular industry events such as ElixirConf or ElixirConf EU.

Sounds promising? Well, If you wish to delve into this topic, feel free to check out the article: [Why choose Elixir for product development?](https://appunite.com/blog/why-choose-elixir-for-product-development). It will provide you with many more insights on Elixir's benefits and functionalities.

## Elixir - best SEO tools

Now, once we know the top benefits of the Elixir programming language, it’s finally time to catch a glimpse of the best 3 Elixir SEO tools. SEO, being a driving force of the success of many companies in 2022, is a crucial area of marketing campaigns that can be now supported by Elixir. 

### Nightwatch

Nightwatch is one of the most powerful SEO tools proudly presenting Elixir in its tech stack. According to [the official website](https://nightwatch.io), the solution tracks over 50.000 locations more than their competitors.

What does Nightwatch exactly do? As a cloud-based platform and one of the best SEO tools, it improves the performance of websites and the process of keyword planning. It also helps to quickly identify occurring problems and detect new opportunities in SEO strategy. 

The tool pulls data from major search engines such as Google, Yahoo, Bing and YouTube. Moreover, it provides wide options for integrations with other marketing tools and plug-ins, such as Google Analytics, Google Ads, or Google Search Console.

What are the key features of Nightwatch?

- advanced keywords management: innovative filtering and segmenting
- local keyword tracking in more than 107.000 locations worldwide
- keyword rankings monitoring and distribution
- keyword discovery
- analyzing traffic and competitors
- creating SEO reports
- backlink monitoring and notifications.

As you can assume, such a comprehensive tool is required to process large amounts of data in seconds. This is why Elixir is in the right place to help. With its extraordinary concurrency and scalability, it’s a perfect technology to be used in the development of tool analyzing and aggregating a huge amount of keywords in real-time. 

To provide you with a full overview, in the Nightwatch tech stack the Elixir programming language is combined with complimentary technologies such as Sass, Ruby on Rails, Tailwind CSS, JavaScript, Go, HTML5, and others.

### Surfer SEO

The second powerful Elixir SEO tool in our overview is Surfer SEO - a startup launched in Poland back in 2017 that quickly gained popularity among copywriters, content marketers and other marketing or web development professionals. Now, the solution is used by around 10 thousand users around the globe, including a number of Fortune 500 companies.
What exactly is Surfer SEO? It’s a cloud-based tool that provides its users with valuable content suggestions. Receiving feedback regarding formatting, keywords and structure helps marketers to improve their content and drive business results. To put it simply, Surfer SEO is a complete and comprehensive solution that supports the overall search engine content optimization.
Here are a few key functionalities and services offered by the platform:  

- [Content Editor](https://surferseo.com/content-editor/) - supports content creating process in terms of SEO optimization and attracting organic traffic
- [Keyword Research](https://surferseo.com/keyword-research/) - helps to select keywords that boost traffic and to choose their proper density
- [SERP Analyzer](https://surferseo.com/serp-analyzer/) - analyzes factors and patterns that are then used in content optimization
- [SEO Audit](https://surferseo.com/seo-audit/) - delivers SEO-related tips and improves the overall content creation strategy.

Surfer SEO widely utilizes AI-based elements that contribute to the efficiency of its content optimization engines. Thanks to that, the ability to detect gaps and issues that humans can easily oversee becomes one of the biggest advantages of the solution. Moreover, Surfer enables extensions that boost the SEO optimization process even more, such as article outline generators, Keyword Surfer (Google Chrome extensions for keyword research), or Content Editor Extension (Google Chrome extension for WordPress and Google Docs). 

So what’s the role of Elixir in Surfer SEO? Well, it’s pretty obvious. As the tool acquires tons of data and processes it in real-time, the solution must be based on a stable and scalable technology. 

According to what C-level managers claim themselves, Elixir turned out to be a perfect choice for the development of the platform. Thanks to this unique programming language, the project that was first launched as MVP has quickly escalated. Now Elixir is considered the driving force of Surfer’s success and the reason behind the interest in the Surfer team from many talented IT specialists. And it’s definitely not just speaking in vain; when checking up recruitment portals, we can observe that the company is actively hiring senior Elixir developers.

In order to find more information on Surfer SEO, its success and services, feel free to check out their [official website](https://surferseo.com/).

### Moz

The third Elixir SEO tool is Moz - a globally appreciated tool dedicated to marketers and website owners. As a complex SEO tool, it provides users with access to valuable marketing data - keywords performance, search engine results, site optimization tips and more. It helps companies to improve mobile search and to build a competitive advantage consciously and efficiently.

Why did the company decide to choose Elixir? Their main struggle was related to scalability. One of their bottlenecks was inefficient MySQL database storage that required a lot of effort and generated maintenance difficulties. They complained also about storage constraints, long recovery times and expensive hardware requirements.

For the reasons mentioned above, the Moz team finally decided to abandon MySQL and switch to the Elixir data indexing model. Now, they appreciate their new programming language for multiple reasons such as:

- efficient data storage
- simple deployment
- satisfying build speed
- scalability
- concurrency
- reliability
- providing solutions for parallel computing
- handling distributed systems
- great performance 
- flexibility in code management
- friendly, supportive and engaged community. 

Moreover, Elixir technology allows them to manage the entire solution quite economically, with only five developers on board. To get more information and technical details about Moz’s transformation, we recommend checking it out directly at [Moz's official website](https://moz.com/devblog/moz-analytics-db-free).

## Conclusion

With its scalability, concurrency and reliability, Elixir happens to be a perfect choice for data-driven projects in a number of industries. If you wish to start to benefit from exploring this technology and to repeat the success of [many Elixir companies](https://appunite.com/blog/10-companies-you-didnt-know-that-use-elixir), you will undoubtedly need an experienced partner. In case you’re still seeking one, you’re in the right place. As a team of experienced Elixir developers, we will be able to support your project and help you develop a functional tool. [Contact us today](https://appunite.com/briefs) and get ready to celebrate the deployment of your solution very soon!


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Why Elixir is a perfect tool for building marketing tools? 

3 Elixir SEO tools you should know 

Are you free from scrolling habits? Don't worry, if that is not the case, we're all in this together. No matter how hard we try to be conscious consumers and digital users with controlled online behaviors, we seem to fall short and should rather start singing our own Whitesnakes cover - *Guilty of Scroll…in the first degree*. If you are an e-commerce entrepreneur - you win! We, your potential customers, have your attention. 

## Mobile e-commerce apps are the new black

Digital marketing offers so many options of promotion, such as targeted content in blogs, podcasts, video, eBooks, eNewsletters, whitepapers, SEO, social media marketing, email marketing and marketing automations to attract customers. Being the owner of an e-commerce platform you need to validate how you want to attract your potential customers. 

Do you imagine your customers leaving their daily tasks to sit in front of their devices to visit your web e-commerce shop? A lot is dependent on your client’s type. A lot of new groups of users show that customer’s behavior has evolved and now includes many mobile users.

![Screenshot 2022-05-16 at 11.51.42.png](https://strapi-appunite.s3.eu-central-1.amazonaws.com/Screenshot_2022_05_16_at_11_51_42_73fc88244e.png)

This is not a surprising statement, nor are the percentages presented above. Statistics of mobile usage have an annual growth tendency. However, another change that we are just grasping, is the particular speed, execution and concentration on the result of actions performed on a mobile device, especially when it comes to the Gen Z users. 

Therefore, as Han Solo says in Star Wars: “*Hokey religions and ancient weapons are no substitute for a good blaster at your side, kid*." - time to think of investing in an e-commerce mobile app to be properly equipped to face the online market.

## Handy command center - our own phones!

As I have mentioned, we are all scrolling through something on our phones. We’re either looking for a new pair of shoes, planning holidays, managing our finances or choosing the equipment to take up a new hobby (check [here](https://appunite.com/portfolio/fishbrain) to find out what kind of e-commerce mobile app one of our partners offered to the fishermen’s community). 

Let’s look into why users exit a particular website on their phone and do not return.

Factors that have influence on that are: slow launching,  too many steps to finalize a purchase, annoying pop ups that block you from going further  on a purchase path. So, although your developer was assuring you that your e-commerce designs are mobile responsive, you might be losing a big slice of the pie and here comes the reasons why you need an e-commerce mobile app. 

![Screenshot 2022-05-16 at 11.51.28.png](https://strapi-appunite.s3.eu-central-1.amazonaws.com/Screenshot_2022_05_16_at_11_51_28_f4b836f149.png)

## Shopping while walking

Your users are getting very busy and multitasking. They love when their time is spent in an effective manner. With the usual lack of time, moments spent in transportation or on waiting for always “only 15 minutes late” friend or on short breaks at your 8 hours work, need to be efficient. In many cases, these moments could be used to get on track with “to shop list”. For me, personally, the words that have the best connotation and show the nature of e-commerce mobile apps are “efficient” and “meantime”. 
It ought to be *efficient* enough to perform buying activity in the *meantime*.

You are right to think that this article is to promote AppUnite  to build  your e-commerce mobile app. Although we love the applications that we create and we are great at mobile development, we  primarily specialize in addressing business needs. At Appunite we would like our business partners to know what they can ask for and [welcome communication](https://appunite.com/briefs). 

## Reasons for investing in mobile shopping app

**Mobile applications themselves can act as your converting ally**

Majority of people carry their phones most of the time during their day. By connecting to the built-in mobile tools like camera, microphone or geolocator, you can gain new ways and time of possible data introduction and marketing.
- A camera helps users to display purchased objects and share on social media, providing you community recommendations. It can serve as well for broader interaction with live video shopping practices that are coming from Asia to Europe and the USA.
- A microphone can be used for voice searches or even a new method: voice shopping that is already offered by Amazon Echo or simply their shopping app for iOS or Android, all connecting to Alexa. 
- Geolocation connectors are great facilitators to speed up the entry of delivery details, a stage in which  a consumer very often resigns from purchasing, if the process is inconvenient. 

**Amazon experience - most users have this comparison experience**

Difficult topic of coexistence of business in the shadow of a giant. Thanks to finding the right company to build an e-commerce mobile app for you, you give yourself chances to stand up to the challenge of keeping up with user experience satisfaction. 

**Building retention strategies**

One of your strategic moves can be to  formulate special offers that are available only via mobile in order to increase Average Order Value. Thanks to being in very close  proximity, just a reach of your hand away, through an e-commerce mobile app you can provide loyalty programs or special offers. Your customers will love it, if just by one click on their phone they could contact you customer service. 

**Push notifications**

Thanks to push notifications that will be appearing on a phone, it is more likely for a user to come back to the abandoned cart or the wish list that was created during their free time or once somebody makes a recommendation. Mobile notifications can be more engaging in contrast to email cart abandonment reminders that often get confused with spam emails.
They also permit your audience to keep track of sales and items back in stock.

**Time saving**

You can use various tools for integrated payments that speed up the buying process. The app on your phone will prevent long loading of the goods list, which for most young users on online stores, plays a major factor behind staying or leaving the shop. 

## Summary

All in all, the reasons for why you need an e-commerce app for your online store are numerous. Your users want to have everything in one place, but with a mobile app, you too can have all your business requirements for a great conversion rate covered in one place. Your customers/ users carry their phones with them on a daily basis - a portable device to cross the virtual door of your store with just one click. This may convert them to a customer that visits you out of habit and convenience, just as in good, forgotten days, they used to come to a friendly local shop owner. 

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Few advantages coming from having an e-commerce mobile app in comparison to online shop, web solutions.

Kacper Jagiełło

How to improve technical skills as a mobile app tester (Part 3)