Context
Allegro Lokalnie was focused on increasing platform profitability through product OKRs. As their technical development team, we identified SEO optimization as an area where we could significantly contribute to this goal while working within our technical capacity.
Problem Identification and Consequences
Technical teams are often perceived as purely execution-focused, disconnected from product metrics and business outcomes. While we had the expertise to impact these metrics directly, we needed to work within Allegro Lokalnie's organizational structure where we had limited autonomy over product decisions. The challenge was to find ways to meaningfully contribute to business goals while respecting these organizational boundaries.
Solution Implementation
We developed a structured approach to delivering product improvements through technical SEO:
- Partnership with Internal Stakeholders:
- Established close collaboration with Allegro Lokalnie's SEO specialist
- Contributed technical ideas while the specialist evaluated their business impact
- Secured implementation resources through data-backed proposals
- Technical Discovery and Planning:
- Conducted comprehensive technical audits alongside SEO team analysis
- Translated technical findings into business-oriented product language
- Created detailed implementation plans accessible to non-technical stakeholders
- Systematic Implementation:
- Maintained consistent progress with minimum one SEO improvement per sprint
- Executed larger improvements in dedicated roadmap blocks
- Delivered both frontend and backend optimizations
- Performed immediate technical validation after each implementation
- Impact Measurement:
- Conducted technical re-audits for immediate validation
- Supported long-term business metric tracking
- Documented impact for future improvements
Business and Product Gains
Our approach demonstrated how a technical team can effectively drive product growth while working within organizational constraints:
- Established clear connection between technical improvements and business metrics
- Created reproducible framework for technical teams to impact product goals
- Delivered measurable SEO improvements that contributed to platform profitability
- Built sustainable collaboration model between technical and business stakeholders
This case demonstrated that technical teams can significantly impact product metrics when given the right framework and approach, even within limited autonomy.
