Zumba® Fitness is a global lifestyle brand that fuses fitness, entertainment and culture into an exhilarating dance-party workout. Coined “fitness-parties,” Zumba classes blend upbeat world rhythms with easy-to-follow choreography, which provide effective, total-body workouts. Founded in 2001, the company is now the largest branded fitness program in the world - reporting more than 14 million weekly class participants, in over 140,000 locations, across more than 150 countries.
Partnership 2 years 9 months
Zumba is at the forefront of the fitness industry. To help their instructors with preparing classes, Zumba R&D team decided to create a mobile application that will help with music playlists creation, as music is the core of Zumba classes. The apps had to be easy to access and user-friendly so that every Zumba instructor can instantaneously understand how to get the most of the application for their group needs.
Director of Products, Zumba Fitness
"AppUnite delivered a polished product that’s well-known in the fitness industry. Their team of talented developers advised the app’s design and worked to produce a finished product that mirrors the original vision. Utilizing a meticulous approach ensures they address every detail and concern."